Module 1: Ethical Promotion in Practice
Watch this sample module, interactive & designed by experienced launch experts.
Whats included in the full program? View outline
Most biotech launch risk doesn’t come from bad intent, it comes from untrained judgment.
Launch Academy is...
Made for
Marketing, digital, brand, comms, and medical partners
Designed to prevent
Off-label implications, imbalance and approval surprises
Optimised for
Plug & play onboarding for teams & agencies, enabling launch acceleration
The Launch Ready Program
Overview
A practical operating system to manage promotional risk during launch. Built for launch teams. Supported by evidence. Designed for speed. Each module is short, sharp, and immediately usable.
1. FOUNDATIONS
1.1. Ethical promotion in the real world: Why codes exist; the real cost of getting claims wrong.
1.2. Promotional vs non‑promotional: where teams get caught; Intent vs impact; implied claims; disease education traps.
1.3. Balance & omission: When ‘technically true’ still creates risk; benefit/risk framing.
2. DIGITAL & SOCIAL
2.1. Digital guardrails: Channel-specific risks; fair balance; paid v organic.
2.2. PV awareness for marketers:
What counts as an AE; routing; what to monitor (and how).
2.3. Influencers & creators: Disclosure, certification boundaries, and what can go wrong.
3. SCALE & GOVERNANCE
3.1. Approvals that don’t slow you down: Briefing, evidence packs, and review habits that reduce rework.
3.2. Agency alignment: How to brief and review so risk doesn’t creep in through partners.
3.3. Scaling safely in a fast-moving environment: Hiring surges, launches, and team norms that prevent drift.
Outcome
Fewer rewrites and reduction in launch review cycles
Outcome
Faster approvals + stronger creative work. Prevents promotional mistakes that slow launch timelines
US/EU/UK teams & global, cross functional collaboration
Designed for
PRICING
A Strategic Investment in Launch Readiness
Launch Academy is not priced per seat or per course.
It is designed as launch risk infrastructure, helping teams move faster and more creatively without increasing compliance exposure
How our Launch Leaders typically fund the Academy
Launch Academy is often approved under
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Launch Readiness
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Commercial Excellence
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Compliance Enablement
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Rather than generic L&D budgets.
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A Note on Value​​
Each of the following typically costs more than a full year of Launch Academy.
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One delayed campaign.
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One pulled asset.
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One remediation exercise.
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One inspection finding.​
Launch leaders choose to invest before those costs appear.
Let’s Talk
Every organisation is different.
We’re happy to discuss the right level of support based on:
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Launch timing
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Team size
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Markets
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Agency involvement
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Get in touch to talk about your requirements
GET IN TOUCH